Sizzle reels can often feel like a collection of random footage cut to the beat of punchy track. Whether a sizzle is a showcase or sales asset, I always try to tell a story.
When Zach Stafford and Alex Berg took over as the new hosts of BuzzFeed News’ morning Twitter show, I was asked to produce an introductory reel. Simply cutting clips from our various broadcast feeds looked boring, so I jumped on set with a Sony A7sii for a couple of shows to capture some dynamic b-roll.
With only a script and a few assets to work with initially, I was tasked with building a sizzle to market a new show. Incorporating a multitude of footage sources, sound effects and BuzzFeed-branded elements was a heavy lift. But I managed to capture the voice and tone of the show, and the sizzle was used successfully to sell “Obsessed” to a major streaming platform.